Privacy Policy

Under GDPR, we process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to fulfill our contractual obligations when you purchase our products
• Legitimate Interests: Processing for our legitimate business interests, such as improving our services and preventing fraud
• Legal Obligation: Processing required to comply with legal requirements, such as tax and accounting obligations
• Consent: Processing based on your explicit consent, such as for marketing communications

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Our security measures include:

• SSL/TLS encryption for data transmission
• Secure data storage with encryption at rest
• Regular security audits and penetration testing
• Access controls and authentication procedures
• Employee training on data protection
• Incident response procedures

While we strive to protect your data using industry-standard practices, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to continuous improvement of our security measures.

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website performance, and deliver personalized content. Cookies are small text files stored on your device that help us remember your preferences and understand how you use our website.

Types of cookies we use:

• Essential Cookies: Necessary for basic website functionality and security
• Performance Cookies: Help us analyze website usage and improve performance
• Functionality Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness

You can manage your cookie preferences through your browser settings or our cookie consent banner. Note that disabling certain cookies may affect website functionality.

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this privacy policy or as required by law. Retention periods vary based on the type of data and the purpose for which it was collected:

• Customer Account Data: Retained while your account is active and for 3 years after closure
• Order and Transaction Data: Retained for 7 years for tax and accounting purposes
• Marketing Communications: Retained until you unsubscribe or withdraw consent
• Website Analytics: Anonymized and retained for 2 years
• Customer Service Records: Retained for 3 years after resolution

When data is no longer needed, we securely delete or anonymize it in accordance with our data retention schedule.

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16 without parental consent. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can take appropriate action.

If we become aware that we have collected personal information from a child under 16 without parental consent, we will take steps to remove that information from our servers.

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will notify you by:

• Posting the updated policy on our website
• Sending you an email notification (if you have an account)
• Displaying a prominent notice on our website

We encourage you to review this policy periodically to stay informed about how we protect your privacy. Your continued use of our services after any changes indicates your acceptance of the updated policy.